Atavi
Atavi is an innovative pasta brand created in collaboration with Michelin-starred chef Albert Adrià. Combining ancient techniques with modern technology, it reimagines flavour and craftsmanship. We crafted a brand film that tells Atavi’s story through rich, cinematic storytelling by blending live-action footage shot in Barcelona with visual effects, campaign footage and in-house content.
Creative Director Ching Jiun Jiang Design Director Sam Ellis
Editor Tash Dowdall Motion Graphics Tash Dowdall Agency Design Bridge & Partners
From the core brand film, we created snackable social content highlighting Atavi’s three main flavour profiles—each entirely new to market. These short-form pieces were designed to spark curiosity and build anticipation around the upcoming launch of the Atavi brand.
Harrods Launch
We adapted the brand film into digital out-of-home (DOOH) assets for Harrods, bringing the Atavi story to life throughout the store. The content was also tailored specifically for Harrods’ iconic 13-foot screens at the Hans Road entrance, creating a bold and immersive presence at the heart of the launch.