Booth’s Gin

Booth’s Gin is legendary. Born in the heart of Clerkenwell, its story was rich with character, but lost to time. Partnering with Diageo, we set out to revive this icon, capturing its relaunch through film. To bring the story to life, I began by storyboarding and creating an animatic using a mock-up of the Booth’s bottle, filming each shot on an iPhone. We collaborated with a prop artist to build a bespoke gin bar in a small Covent Garden studio, setting the scene for the shoot. Working with Packshot Factory, we captured striking in-camera liquid effects to highlight Booth’s unique golden hue, while also showcasing the intricate details of the new bottle structure and identity.