Beauty Banks
Beauty Banks, founded by Sali Hughes and Jo Jones, is a people-powered charity that provides beauty essentials and toiletries to those in need, much like a food bank, but for hygiene. To drive donations and community engagement, the organisation depends on a strong presence in physical spaces such as Superdrug and on social media.
Our creative work focused on refreshing the brand to keep it relevant, recognisable, and emotionally resonant. We identified key moments where brand recognition was essential, particularly for raising awareness and encouraging donations. By strengthening Beauty Banks’ identity across all touchpoints, we helped boost visibility and ensure continued support for their vital mission.
Creative Director Holly Kielty, Designer Elle Holian, Illustrator Kirsty Struthers + Andrew Hudson
Motion Graphics Tash Dowdall + Adam Hingley, Agency Design Bridge & Partners
HELLYESNHS
In 2020, during the global pandemic, Beauty Banks joined (virtual) hands with the NHS to supply frontline key workers with much-needed products.
The Plan
For this campaign, we spent two days sketching, illustrating, and animating a new set of visual assets, including Giphy Stickers, with the NHS partnership in mind.
The Work
Meaningful details were woven into stickers such as the coin with a heart-shaped ‘£’ sign, to reflect that every donation, no matter how big or small, really counts.
The Impact
At least 16 NHS hospitals and trusts across the UK received donations from brands such as Estee Lauder, Charlotte Tilbury, Pai Skincare and Regenrate.
NHS campaign team: Creative Director Tash Dowdall, Illustrator Kirsty Struthers
Motion Graphics Tash Dowdall + Adam Hingley, Agency Design Bridge & Partners
The Response
“THANK YOU so much for showing up for us yet again in such a HUGE way! We are overwhelmed with gratitude. The incredible assets you have created for us are so powerful, and we can’t wait to use them.
— Jo Jones, co-founder of Beauty Banks